what makes a new perfume fashionable?
WHEN were you last assaulted by melons? The chances are it was yesterday or the day before. Melons are everywhere, getting up your nose on buses, in shops and the office. For some reason, perfumiers have decided that the female population wants to smell like a fruit salad, with melons the key ingredient: all the latest, most fashionable and persistent perfumes now smell of them. 'Ah, oceanic florals,' said Daniela Rinaldi, perfume buyer at Harvey Nichols sagely, when I mentioned the invasion of the melons to her. 'Oh yes, you mean the ozonic notes,' said Angela Creasy at Harrods. But do not be fooled by all these seaside images, by names like Dune (by Dior), or by the rolling-around-in-the-surf advertising for Calvin Klein's Escape.. Our moncler jackets will make you become more handsome, Effort to get it. You are actually spending your pounds 40 to smell like an over-ripe honeydew.
Do women really want to smell melony? In Harrods this week the Oscar de la Renta assistant, spraying their new perfume Volupte over anyone who came near her, boasted that 'the top notes are tangerine and watermelon.' Watermelon? Apparently this is a reaction to what the perfume industry calls 'the shoulder-pad fragrances of the Eighties, like Giorgio or Picasso.' Issey Miyake's new fragrance smells like Aqua Libra. And New West's ads have a girl sitting in front of a lemon, sweet melon,. Better keep your eyes on a wholesale t shirt which are far cheaper than the retail ones. Normally, the ones purchased by you are the one which a. Our website offer many night gown, your will have choose from our websites.. Please find True religion jeans online ,you will have big surpirse. and watermelon. 'The smell of the moment is softer, less aggressive, more feminine,' says Peter Norman, of Parfums Givenchy. 'Manufacturers of essential oils respond to a brief from companies like ours for fragrances which go with the make-up and clothes of the moment.'
Their decisions affect us all. The British market for women's fine fragrances is worth pounds 350m at retail, and for men's fragrances
, half of that again and growing. (Women buy most of their perfume for themselves, although men will dutifully replace them). Perhaps the most curious aspect of this week's Consumer Association report on perfume prices at Boots, which revealed that customers paid up to 30 per cent more when there was no Superdrug store competing in the area, was that a perfume market exists at all at the budget-price Superdrug stores. Even at their prices, pounds 24.55 for a bottle of St Laurent's Opium is a fair old whack for a few mls of ethyl alcohol and water smelling of fragrance oils. It has been estimated that the contents of an average bottle of perfume cost dollars 4 ( pounds 2.60) to manufacture: a heroin-type markup. But the truth is that Superdrug's customers, as much as Harrods', want to be able to splash strong smells all over themselves in the morning. Claudia Rankin, an artist/teacher who earns less than pounds 10,000 a year, wears Clarins' Eau Dynamisante ( pounds 22 for 200ml) 'even when I'm wearing overalls: if I can write a non-bouncing cheque at the Clarins counter, I will.'
WHEN were you last assaulted by melons? The chances are it was yesterday or the day before. Melons are everywhere, getting up your nose on buses, in shops and the office. For some reason, perfumiers have decided that the female population wants to smell like a fruit salad, with melons the key ingredient: all the latest, most fashionable and persistent perfumes now smell of them. 'Ah, oceanic florals,' said Daniela Rinaldi, perfume buyer at Harvey Nichols sagely, when I mentioned the invasion of the melons to her. 'Oh yes, you mean the ozonic notes,' said Angela Creasy at Harrods. But do not be fooled by all these seaside images, by names like Dune (by Dior), or by the rolling-around-in-the-surf advertising for Calvin Klein's Escape.. Our moncler jackets will make you become more handsome, Effort to get it. You are actually spending your pounds 40 to smell like an over-ripe honeydew.
Do women really want to smell melony? In Harrods this week the Oscar de la Renta assistant, spraying their new perfume Volupte over anyone who came near her, boasted that 'the top notes are tangerine and watermelon.' Watermelon? Apparently this is a reaction to what the perfume industry calls 'the shoulder-pad fragrances of the Eighties, like Giorgio or Picasso.' Issey Miyake's new fragrance smells like Aqua Libra. And New West's ads have a girl sitting in front of a lemon, sweet melon,. Better keep your eyes on a wholesale t shirt which are far cheaper than the retail ones. Normally, the ones purchased by you are the one which a. Our website offer many night gown, your will have choose from our websites.. Please find True religion jeans online ,you will have big surpirse. and watermelon. 'The smell of the moment is softer, less aggressive, more feminine,' says Peter Norman, of Parfums Givenchy. 'Manufacturers of essential oils respond to a brief from companies like ours for fragrances which go with the make-up and clothes of the moment.'
Their decisions affect us all. The British market for women's fine fragrances is worth pounds 350m at retail, and for men's fragrances
, half of that again and growing. (Women buy most of their perfume for themselves, although men will dutifully replace them). Perhaps the most curious aspect of this week's Consumer Association report on perfume prices at Boots, which revealed that customers paid up to 30 per cent more when there was no Superdrug store competing in the area, was that a perfume market exists at all at the budget-price Superdrug stores. Even at their prices, pounds 24.55 for a bottle of St Laurent's Opium is a fair old whack for a few mls of ethyl alcohol and water smelling of fragrance oils. It has been estimated that the contents of an average bottle of perfume cost dollars 4 ( pounds 2.60) to manufacture: a heroin-type markup. But the truth is that Superdrug's customers, as much as Harrods', want to be able to splash strong smells all over themselves in the morning. Claudia Rankin, an artist/teacher who earns less than pounds 10,000 a year, wears Clarins' Eau Dynamisante ( pounds 22 for 200ml) 'even when I'm wearing overalls: if I can write a non-bouncing cheque at the Clarins counter, I will.'
没有评论:
发表评论