2010年8月29日星期日

iPhone developers skirt Apple's NDA to promote apps

iPhone developers skirt Apple's NDA to promote apps

With the iPhone AppStore due to debut within a month's time, developers who have been accepted into Apple's official iPhone program are chomping at the bit to discuss their upcoming applications. Murkiness regarding Apple's non-disclosure agreement, signing of which is a prerequisite to the program, has stymied promotional efforts, including interviews with the press, publication of screenshots and even bare-bones announcements.

NDA confusion

Apple's NDA states that members of the developer program shall not disclose any information regarding the functionality or makeup of the currently available, beta software development kit (SDK). As such, many developers are unsure regarding what exactly constitutes an NDA violation: pushing screenshots of SDK-developed applications to a Web site?; discussing application, but not SDK features with the press?

Specifically, Apple's NDA reads:

"You agree that the SDK licensed hereunder, the terms and conditions of this Agreement, and any other non-public information that You learn about Apple?s products, designs, research, development,. Shoes are very important to everyone, Our Ed hardy shoes will protect your feet. know-how, or Apple?s business,. Whether you are going on your honeymoon, want to reignite your love with your husband or having a Sexy Lingerie makes your perfect companions. finances or personnel, or non-public third party information, in connection with this Agreement or in connection with Your use of any part of the SDK will be deemed 'Apple Confidential Information' under this Agreement."

All quiet on the development front

In the week after Apple's announcement of the SDK,. Jeans will be more slim look even better, plesae choose Skinny jeans from our website. the company confirmed that a roster of notable developers, including Intuit, PopCap, Net Suite and Six Apart had signed on to deliver applications through the AppStore. Since then, however, the heavy hitters have been all but silent. None have posted video or image-based demonstrations of their applications, nor feature descriptions.

Electronic Arts, which demoed an iPhone version of their highly anticipated game "Spore" during Steve Jobs' March 6th SDK introduction, and AOL,. We will provide fashion wholesale wherever you are. which showed off an iPhone-compliant instant messenger client, have also been mum since.

Developers accepted into Kleiner Perkins Caufield and Byers' $100 million venture capital fund for official iPhone application development, have made only brief revelations (through KPCB) regarding their development intentions.

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